Iacobucci, Dawn. <br/><br/>
Marketing research :  methodological foundations / 
Dawn Iacobucci, Gilbert Churchill, Jr. 
 - 10th edition. 
 - [Mason, OH] :  South-Western Cengage Learning,  2010. 
 - xx, 604 p. :  ill. ;  26 cm. 
<br/><br/> Au dut de l'ouvrage, un encart prente Qualtrics. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780538743778 (pbk.)  Hadiah 0538743778 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.