TY  - BOOK
AU  - Sanders,G.Lawrence
AU  - Huefner,Ronald J.
TI  - Developing new products and services: learning, differentiation and innovation 
T2  - The marketing research collection
SN  - 9781606492413
PY  - 2011///
CY  - New York
PB  - Business Expert Press
KW  - New products
KW  - Management
KW  - Marketing
KW  - Product differentiation
KW  - Creative ability in business
N1  - Includes bibliographical references (p. [327]-335) and index
ER  -