TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
ED  - Universiti Sains Malaysia.
TI  - Strategi lautan biru: cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan 
SN  - 9789838614771 (hbk)
PY  - 2011///], ©2011
CY  - Pulau Pinang
PB  - Penerbit Universiti Sains Malaysia/UCSI Publishing House
KW  - New products
KW  - Market segmentation
N1  - Mengandungi indeks; Judul asal; Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant; Boston, Mass. : Harvard Business School Press, 2005
ER  -