French, Ylva. <br/><br/>
Marketing and public relations for museums, galleries, cultural and heritage attractions / 
Ylva French and Sue Runyard. 
 - Abingdon, Oxon :  Routledge,  2011. 
 - xviii, 365 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0415610451 (hbk.) 041561046X (pbk.) 9780415610452 (hbk. : alk. paper)  RM450.90 9780415610469 (pbk. : alk. paper)  RM147.55 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Museums--Marketing.<br/>Museums--Public relations.<br/>Arts--Marketing.<br/>Arts--Public relations.<br/>Cultural property--Marketing.<br/>Cultural property--Public relations.