TY  - BOOK
AU  - Ramli Mohamed,
ED  - Universiti Sains Malaysia.
TI  - Blue ocean strategy: insights and experiences of Universiti Sains  Malaysia 
SN  - 9789838615594 (pbk.)
PY  - 2012///], ©2012
CY  - Pulau Pinang
PB  - Penerbit Universiti Sains Malaysia
KW  - Education, Higher
KW  - Malaysia
KW  - Marketing
KW  - New products
KW  - Market segmentation
N1  - Includes index
ER  -