TY - BOOK AU - Chong,Sabrina Yee Ching TI - Corporate responsibility: need or fad? SN - 9789831005651 (pbk.) PY - 2012/// CY - Kuala Lumpur PB - Universiti of Malaya Press KW - Social responsibility of business KW - Malaysia N1 - Includes bibliographical references (p. [79]-89) and index ER -