TY  - BOOK
AU  - Jenkins,Mark
AU  - Knox,Simon
TI  - Advances in consumer marketing
SN  - 0749411279 (pbk.)
PY  - 1994///
CY  - London
PB  - Kogan Page
KW  - Industrial marketing
KW  - Research
KW  - Consumers
KW  - Attitudes
KW  - Communication in marketing
ER  -