Advances in consumer marketing / 
edited by Mark Jenkins and Simon Knox 
 - London :  Kogan Page,  1994 
 - 220 p. :  ill. ;  24 cm. 
 - Cranfield management research series .
<br/><br/><label>ISBN: </label>0749411279 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Research<br/>Consumers--Attitudes<br/>Communication in marketing