TY  - BOOK
AU  - Park,C.Whan
AU  - Maclnnis,Deborah J.
AU  - Priester,Joseph
TI  - Brand attachment: constructs, consequences, and causes 
T2  - Foundations and trends in marketing
SN  - 9781601981004
PY  - 2008///
CY  - Hanover, MA
PB  - Now Publishers
KW  - Brand loyalty
KW  - Consumer behavior
KW  - Psychological aspects
N1  - Includes bibliographical references (p. 31-40)
ER  -