Park, C. Whan. <br/><br/>
Brand attachment :  constructs, consequences, and causes / 
C. Whan Park, Deborah J. Maclnnis, Joseph Priester. 
 - Hanover, MA :  Now Publishers,  2008. 
 - ix, 40 p. :  ill. ;  24 cm. 
 - Foundations and trends in marketing ;  vol. 1, no. 3. .
 - Foundations and trends in marketing ;  vol. 1, no. 3. .
<br/><br/>Includes bibliographical references (p. 31-40). 
<br/><br/><label>ISBN: </label>9781601981004  RM145.66 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty.<br/>Consumer behavior--Psychological aspects.