Decisions in marketing :  Cases and text / 
Lawrence J. Ring ... [et al.] 
 - Plano, Texas :  Business Publications Inc.,  1984 
 - 831p. :  ill. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0256027773 
<br/><br/><label>LCCN: </label>83-72613 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies