Cognitive consistency : a fundamental principle in social cognition / edited by Bertram Gawronski, Fritz Strack. - New York, NY : Guilford Press, 2012. - xiii, 494 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9781609189464 (hardcover : alk. paper) RM262.06 1609189469 (hardcover : alk. paper)


Cognitive consistency.
Social perception.