Behavioral economics :  a new horizon / 
edited by Krishna Kishore Puranam, Ravi Kumar Jain B. 
 - India :  Icfai University Press,  2012. 
 - viii, 259 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131427064 (hbk.)  RM219.69 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics--Psychological aspects.