Marketing :  modern practices / 
edited by Kaushik Mukherjee. 
 - India :  Icfai University Press,  2012. 
 - xii, 219 p. :  ill., charts ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131427279 (hbk.)  RM201.43 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.