TY  - BOOK
AU  - Denny,Stephen
TI  - Killing giants: 10 strategies to topple the Goliath in your industry 
SN  - 9781591843832 (hbk.)
PY  - 2011///
CY  - New York
PB  - Portfolio/Penguin
KW  - Marketing
KW  - Strategic planning
KW  - Business planning
N1  - Includes index
N2  - Counsels business leaders on how to take advantage of the inherent weaknesses of larger competitors, profiling more than thirty companies to demonstrate how smaller and more versatile organizations can implement profitable strategies
ER  -