Murray, David Kord. Borrowing brilliance : the six steps to business innovation by building on the ideas of others / David Kord Murray. - New York : Gotham Books, 2009. - 292 p. ; 24 cm. Includes bibliographical references. ISBN: 9781592404780 (hbk.) RM45.90 1592404782 (hbk.) 9781592405800 Subjects--Topical Terms: Creative ability in business.Creative thinking.Diffusion of innovations.