TY - BOOK AU - Lacy,Kyle TI - Twitter marketing for dummies T2 - --For dummies SN - 9780470930571 ( pbk) PY - 2011/// CY - Hoboken, NJ PB - Wiley Pub. KW - Twitter KW - Twitter (Web site) KW - sears KW - Internet marketing KW - Social networking N1 - Includes index; Introduction -- The future of Twitter in business -- Building and implementing your Twitter marketing road map -- Devising online strategies for Twitter marketing domination -- Implementing Twitter strategies for offline marketing domination -- The part of tens N2 - Presents an introduction to using Twitter as a marketing tool, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media ER -