TY  - BOOK
AU  - Quattrocchi-Oubradous,Xavier
AU  - Bal,Charles
TI  - Emoti-coms: a marketing guide to communicating through emotions : from shouting to singing your message 
SN  - 9781906659721 (pbk.)
PY  - 2011///
CY  - Hampshire
PB  - Harriman House
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references (p. 155-159) and index
ER  -