Modern analysis of customer surveys : with applications using R - Kenett, Ron.; Salini, Silvia (Chichester : John Wiley & Sons, 2011)
Includes bibliographical references and index.
Keywords: Consumer satisfaction -- Research -- Statistical methods; Consumer satisfaction -- Evaluation; Consumers -- Research -- Statistical methods; Consumers -- Research -- Data processing; Sampling (Statistics) -- Evaluation; Surveys -- Statistical methods; Surveys -- Data processing