TY  - BOOK
AU  - Voon,Boo Ho
AU  - Nagarajah Lee.
TI  - Marketing research: comprehensive and practical 
SN  - 9789673632671
PY  - 2012///
CY  - Shah Alam
PB  - UiTM Press
KW  - Marketing research
KW  - Methodology
KW  - Case studies
N1  - Includes index
ER  -