Presidential campaign communication : the quest for the White House - Smith, Craig Allen, 1949 Feb. 4- (Cambridge : Polity Press, 2010)
Foundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III
Includes bibliographical references (p. 265-273) and index.
Keywords: Communication in politics -- United States; Political campaigns -- United States; Presidents -- United States -- Election