TY  - BOOK
AU  - Kurnit,Paul
AU  - Lance,Steve
TI  - The little blue book of marketing: build a killer plan in less than a day 
SN  - 9781591843054 (hardcover)
PY  - 2009///
CY  - New York
PB  - Portfolio
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Leadership
ER  -