Kurnit, Paul. <br/><br/>
The little blue book of marketing :  build a killer plan in less than a day / 
Paul Kurnit and Steve Lance. 
 - New York :  Portfolio,  2009. 
 - ix, 273 p. :  ill. ;  19 cm. 
<br/><br/><label>ISBN: </label>9781591843054 (hardcover)  RM76.00 1591843057 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc.<br/>Leadership--Handbooks, manuals, etc.