Stoneman, Paul.

Soft innovation : economics, product aesthetics, and the creative industries / Paul Stoneman. - Oxford : Oxford University Press, 2010. - xiv, 366 p. ; 24 cm.

Includes bibliographical references (p. 336-354) and index.

9780199572489 (hbk.) 9780199697021 (pbk.) RM 123.65


Cultural industries--Technological innovations--Management.
Cultural industries.
Organizational change.