TY - BOOK AU - Curtis,Drew TI - Its not news, its fark: how mass media tries to pass off crap as news SN - 9781592403660 (pbk.) PY - 2007/// CY - New York PB - Gotham Books KW - Mass media KW - United States N1 - Includes index; What is fark? -- Media fearmongering -- Unpaid placement masquerading as actual article -- Headline contradicted by actual article -- Equal time for nutjobs -- The out-of-context celebrity comment -- Seasonal articles -- Media fatigue -- Lesser media space fillers -- Epilogue: What should mass media be doing instead? ER -