Curtis, Drew. <br/><br/>
Its not news, its fark :  how mass media tries to pass off crap as news / 
Drew Curtis. 
 - New York :  Gotham Books,  2007. 
 - 278 p. ;  21 cm. 
<br/><br/>Includes index. 
<br/><br/>What is fark? -- Media fearmongering -- Unpaid placement masquerading as actual article -- Headline contradicted by actual article -- Equal time for nutjobs -- The out-of-context celebrity comment -- Seasonal articles -- Media fatigue -- Lesser media space fillers -- Epilogue: What should mass media be doing instead? 
<br/><br/><label>ISBN: </label>9781592403660 (pbk.)  RM48.45 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--United States.