TY  - BOOK
AU  - Nalty,Kevin H.
TI  - Beyond viral: how to attract customers, promote your brand, and make money with online video 
SN  - 9780470598887 (hbk.)
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Viral marketing
KW  - Internet videos
N1  - Includes bibliographical references and index
ER  -