Nalty, Kevin H. <br/><br/>
Beyond viral :  how to attract customers, promote your brand, and make money with online video / 
Kevin H. Nalty. 
 - Hoboken, N.J. :  Wiley,  2010. 
 - xx, 282 p. :  ill. ;  24 cm. 
 - The new rules of social media series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470598887 (hbk.) 0470598883 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Viral marketing.<br/>Internet videos.