TY  - BOOK
AU  - Ellis,Nick
AU  - Tadajewski,Mark
AU  - Pressey,Andrew
TI  - Business-to-business marketing
T2  - SAGE library in marketing
SN  - 9781849205467 (set of four volumes)
PY  - 2011///
CY  - London
PB  - SAGE
KW  - Industrial marketing
KW  - Marketing
N1  - Includes bibliographical references; vol. 1; Introducing B2B marketing -; vol. 2; Channels, chains and inter-organizational relationships -; vol. 3; Industrial networks and B2B marketing strategy -; vol. 4; B2B marketing programmes
ER  -