Business-to-business marketing / 
edited by Nick Ellis,Mark Tadajewski and Andrew Pressey. 
 - London :  SAGE,  c2011. 
 - 4 v. ;  24 cm. 
 - SAGE library in marketing. .
 - SAGE library in marketing. .
<br/><br/>Includes bibliographical references. 
<br/><br/> Introducing B2B marketing -  Channels, chains and inter-organizational relationships -  Industrial networks and B2B marketing strategy -  B2B marketing programmes.  vol. 1.  vol. 2.  vol. 3.  vol. 4. 
<br/><br/><label>ISBN: </label>9781849205467 (set of four volumes)  RM2721.18 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Marketing.