TY  - BOOK
AU  - Perrey,Jesko
AU  - Spillecke,Dennis
TI  - Retail marketing and branding: a definitive guide to maximizing ROI 
SN  - 9780470979662 (hbk.)
PY  - 2011///
CY  - Chichester, UK.
PB  - John Wiley & Sons
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Retail trade
N1  - Includes index
ER  -