Perrey, Jesko. <br/><br/>
Retail marketing and branding :  a definitive guide to maximizing ROI / 
Jesko Perrey and Dennis Spillecke. 
 - Chichester, UK. :  John Wiley & Sons,  2011. 
 - xviii, 300 p. :  ill., maps ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780470979662 (hbk.)  RM162.03 0470979666 (hbk.) 
<br/><br/><label>LCCN: </label>2011-410524 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Retail trade.