TY  - BOOK
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - Managing customer relationships: a strategic framework 
SN  - 9780470423479 (cloth)
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Consumers' preferences
KW  - Relationship marketing
KW  - Information storage and retrieval systems
KW  - Marketing
N1  - Includes bibliographical references and index; Buku bacaan asas fakulti
ER  -