Bosworth, Michael T.

What great salespeople do : the science of selling through emotional connection and the power of story / Michael Bosworth, Ben Zoldan. - New York : McGraw-Hill, 2012. - xvi, 237 p. : ill. ; 23 cm.

9780071769716 (hbk.) RM98.24 0071769714 (hbk.)


Selling.
Sales management.
Marketing.