Bosworth, Michael T. What great salespeople do : the science of selling through emotional connection and the power of story / Michael Bosworth, Ben Zoldan. - New York : McGraw-Hill, 2012. - xvi, 237 p. : ill. ; 23 cm. ISBN: 9780071769716 (hbk.) RM98.24 0071769714 (hbk.) Subjects--Topical Terms: Selling.Sales management.Marketing.