Macdivitt, Harry. <br/><br/>
Value-based pricing :  drive sales and boost your bottom line by creating, communicating and capturing customer value / 
by Harry Macdivitt, Mike Wilkinson. 
 - New York :  McGraw-Hill,  c2012. 
 - x, 291 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071761680  RM107.45 0071761683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Value.<br/>Customer relations.