TY  - BOOK
AU  - Mansfield,Heather
TI  - Social media for social good: a how-to guide for nonprofits 
SN  - 9780071770811 (hbk.)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Nonprofit organizations
KW  - Information technology
KW  - Social marketing
KW  - Social media
N1  - Includes index; Web 1.0: the static Web -- Websites, E-newsletters, and'donate now' campaigns -- Web 2.0: the social Web -- Getting started with social media -- Facebook and Facebook Apps -- Twitter and twitter Apps -- Youtube and Flickr -- Linkedin -- Blogging -- Web 3.0: the Mobile Web -- Social media and the Mobile Web -- Mobile Websites -- Group text messaging and text-to-give technology -- Smartphone Apps
ER  -