Social media for social good : a how-to guide for nonprofits - Mansfield, Heather (New York : McGraw-Hill, 2012)
Web 1.0: the static Web -- Websites, E-newsletters, and'donate now' campaigns -- Web 2.0: the social Web -- Getting started with social media -- Facebook and Facebook Apps -- Twitter and twitter Apps -- Youtube and Flickr -- Linkedin -- Blogging -- Web 3.0: the Mobile Web -- Social media and the Mobile Web -- Mobile Websites -- Group text messaging and text-to-give technology -- Smartphone Apps.
Includes index.
Keywords: Nonprofit organizations -- Information technology; Social marketing; Social media