Mansfield, Heather. <br/><br/>
Social media for social good :  a how-to guide for nonprofits / 
Heather Mansfield. 
 - New York :  McGraw-Hill,  c2012. 
 - xx, 266 p. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/>Web 1.0: the static Web -- Websites, E-newsletters, and'donate now' campaigns -- Web 2.0: the social Web -- Getting started with social media -- Facebook and Facebook Apps -- Twitter and twitter Apps -- Youtube and Flickr -- Linkedin -- Blogging -- Web 3.0: the Mobile Web -- Social media and the Mobile Web -- Mobile Websites -- Group text messaging and text-to-give technology -- Smartphone Apps. 
<br/><br/><label>ISBN: </label>9780071770811 (hbk.)  RM101.36 007177081X (harcover : alk. paper) 9780071770996 (hbk.) 0071770992 (hardcover : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Information technology.<br/>Social marketing.<br/>Social media.