TY  - BOOK
AU  - Brown,Thomas J.
AU  - Suter,Tracy
AU  - Brown,Thomas J.
TI  - MR
SN  - 9781111532406 (pbk. : Student ed.)
PY  - 2012///
CY  - Mason, OH
PB  - South-Western
KW  - Marketing research
N1  - Includes bibliographical references (p. 188-191) and index
ER  -