Brown, Thomas J. <br/><br/>
MR / 
Thomas J. Brown, Tracy Suter. 
 - Student ed. 
 - Mason, OH :  South-Western,  2012. 
 - vii, 197 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 188-191) and index. 
<br/><br/><label>ISBN: </label>9781111532406 (pbk. : Student ed.)  RM211.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.