TY  - BOOK
AU  - Darroch,Jenny
TI  - Marketing through turbulent times
SN  - 9780230237308 (hbk.)
PY  - 2010///
CY  - New York
PB  - Palgrave MacMillan
KW  - Business logistics
KW  - Consumers
KW  - Attitudes
N1  - Includes bibliographical references (p. 159-169) and index; Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions
ER  -