Using qualitative research in advertising :  strategies, techniques, and applications / 
Margaret A. Morrison ... [et al.]. 
 - 2nd ed. 
 - Thousand Oaks, Calif. :  SAGE,  2012. 
 - xv, 218 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412987240 (pbk. : alk. paper)  RM121.00 1412987245 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.<br/>Marketing research--Methodology.<br/>Qualitative research.