TY  - BOOK
AU  - McKenzie-Mohr,Doug
TI  - Social marketing to protect the environment: what works 
SN  - 9781412991292 (pbk.)
PY  - 2012///
CY  - Thousand Oaks, CA.
PB  - SAGE Publications
KW  - Social marketing
KW  - Green marketing
N1  - Includes bibliographical references and index
ER  -