French, Jeff. <br/><br/>
Social marketing casebook / 
Jeff French, Rowena Merritt, and Lucy Reynolds. 
 - Los Angeles, CA. :  SAGE,  2011. 
 - vi, 270 p. :  ill, ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780857025432 (hbk.) 0857025430 (hbk.) 9780857025449 (pbk.)  RM113.34 0857025449 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing--Case studies.