TY  - BOOK
AU  - Moss,Danny
AU  - DeSanto,Barbara
TI  - Public relations: a managerial perspective 
SN  - 9780761948568
PY  - 2011///
CY  - London
PB  - SAGE Publications
KW  - Public relations
KW  - Management
N1  - Includes bibliographical references and index
ER  -