Public relations :  a managerial perspective / 
[edited by] Danny Moss, Barbara DeSanto. 
 - London :  SAGE Publications,  2011. 
 - xvii, 494 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780761948568 0761948562 9780761948575 (pbk.)  RM167.04 0761948570 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Management