TY  - BOOK
TI  - Sage brief guide to marketing ethics
SN  - 9781412995146 (pbk. : acid-free paper)
PY  - 2012///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - Moral and ethical aspects
KW  - Business ethics
N1  - 'Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more'--Cover; Includes bibliographical references
ER  -