TY  - BOOK
AU  - Kotler,Neil G.
AU  - Kotler,Philip
AU  - Kotler,Wendy I.
AU  - Kotler,Neil G.
TI  - Museum marketing and strategy: designing missions, building audiences, generating revenue and resources 
SN  - 9780787996918 (hbk.)
PY  - 2008///
CY  - San Francisco, CA.
PB  - Jossey-Bass
KW  - Museums
KW  - Planning
KW  - Marketing
KW  - Museum attendance
KW  - Museum finance
N1  - Rev. ed. of : Museum strategy and marketing, 1998; Includes bibliographical references and index
ER  -