Kotler, Neil G.,  1941- <br/><br/>
Museum marketing and strategy :  designing missions, building audiences, generating revenue and resources / 
Neil G. Kotler, Philip Kotler, Wendy I. Kotler. 
 - 2nd ed. 
 - San Francisco, CA. :  Jossey-Bass,  2008. 
 - xxx, 511 p. :  ill. ;  25 cm. 
<br/><br/> Rev. ed. of : Museum strategy and marketing, 1998. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780787996918 (hbk.)  RM218.31 
<br/><br/><label>LCCN: </label>2008-014814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Museums--Planning.<br/>Museums--Marketing.<br/>Museum attendance.<br/>Museum finance.