International marketing - Czinkota, Michael R.; Ronkainen, Ilkka A.; Zvobgo, Gilbert (Hampshire : Cengage Learning EMEA, 2011)
This work is adapted from International Marketing 8e by Czinkota and Ronkainen published by Cengage South-Western, a division of Cengage Learning, Inc. 2007.
Includes bibliographical references and index.
Buku bacaan asas fakulti
Keywords: Export marketing